RAMALLAH, Wednesday, April 29, 2020 (WAFA) - Ibtikar Fund, a disruptive fund that invests in innovative Palestinian companies at their earliest stages, announced today its newest seed investment in Tawazon, a mobile application offering Arabic-language meditations.

Tawazon, or "balance" in Arabic, offers guided meditations of different durations and for different audiences. Users log on, find a quiet spot, select a meditation of choice, ranging from breathing to mindfulness and relaxing before sleep.

For Suna Zoabi-Othman, the opportunity was obvious.

"I had first-hand experience of how meditation had helped me become more balanced. I realized that many of us native Arabic speakers would prefer to meditate in our language, yet the Arabic meditation apps available offered only a mediocre product, at best. So, I brought together the best team I could to create Tawazon and help others find that balance which we all seek," she said.

For Ibtikar Fund, the opportunity is big. Meditation in the Arabic language remains a largely untapped market, while in other markets, meditation apps have proven to be great successes, said an Ibtikar press release. The global market leader, Calm, is now valued at over $1 billion.

Habib Hazzan, Managing General Partner explained, "We realize the need for meditation and mindfulness, especially during such trying times. We are investing in Tawazon because we see great potential in the product and the ability of the team to make their vision a reality."

Ibtikar‘s funding will help the Tawazon team finalize key features in the app and begin market testing.

The app is available for download from the Google Play and Apple Store.

M.K.